Experiential Retail: New Customer Interaction Management?

I came across some intriguing press coverage for the new Samsung “experience store” in Midtown Manhattan. These stores are designed to allow customers to mingle, test, and interact with Samsung technology. Checking your email, making long distance phone calls as well as watching a reality TV show replace traditional shopping as the leading [...]

Rapid Franchise Growth: How to Maintain Control

Dan interviews Tracy Smith, Lead Franchise Coach of Dream Dinners, www.DreamDinners.com, a wildly successful chain of Fix & Freeze meal stores. Dream Dinners not only created a new category in the marketplace that is so successful that competitors now abound, they have also grown to a phenomenal 250 franchise stores since they started in 2002 [...]

 
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