I came across some intriguing press coverage for the new Samsung “experience store” in Midtown Manhattan. These stores are designed to allow customers to mingle, test, and interact with Samsung technology. Checking your email, making long distance phone calls as well as watching a reality TV show replace traditional shopping as the leading [...]
Dan interviews Tracy Smith, Lead Franchise Coach of Dream Dinners, www.DreamDinners.com, a wildly successful chain of Fix & Freeze meal stores. Dream Dinners not only created a new category in the marketplace that is so successful that competitors now abound, they have also grown to a phenomenal 250 franchise stores since they started in 2002 [...]
Dan interviews Valerie Casares, Mercantile Systems President, on what makes a great mystery shopper and why that matters to your business results. Valerie discusses the attributes she looks for when hiring and training their mystery shoppers and why it is so important to getting reliable intelligence businesses can act upon for immediate gains. This is [...]
Great Mystery Shoppers and Why They Matter to Your Results [24:51m]: Play Now | Play in Popup | DownloadI recently read that theft is rising at Wal-Mart stores. Not only by shoppers, but from employees “helping themselves to goods they haven’t paid for.” This contributes to what many companies call “shrinkage” which is inventory losses related to everything from supplier issues to shoplifting. What Sam Walton, as the article states, used to call [...]
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