Virtual Concierge: Customer Experience Management Tool?

In a recent blog entry I wrote about the power of the internet in controlling the customer experience – and using this channel internally to train and learn from.
Recently a PricewaterhouseCoopers report about the consumer-driven era of “lifestyle media” talked about the increased demand for “content packaged in a rich, personalized and social [...]

Seniors and Franchise Opportunities

I’m fascinated to read that the over 65 demographic group is cashing out their 401Ks and buying into franchise opportunities in record numbers. In some cases it is natural progression after retiring, and in other cases it is a reaction to downsizing.
At first, I was concerned – for their financial security and [...]

Tips to Manage Your Online Customer Experience Reputation

Have you ever wondered why high-touch retailers or businesses haven’t found the best ways to translate their in-person high touch experience to their online customer experience?
A lot has been recently written by industry experts on this subject. Conference agendas are being dedicated to this issue. Industry advisors are correctly recommending that [...]

Experiential Retail: New Customer Interaction Management?

I came across some intriguing press coverage for the new Samsung “experience store” in Midtown Manhattan. These stores are designed to allow customers to mingle, test, and interact with Samsung technology. Checking your email, making long distance phone calls as well as watching a reality TV show replace traditional shopping as the leading [...]