Flexibility and Listening to Indicators in Your Market
Staying afloat duing hard economic times demands creativiety on many fronts – and making sure the customer’s experience is better than ever.
Staying afloat duing hard economic times demands creativiety on many fronts – and making sure the customer’s experience is better than ever.
Think that it makes sense to cutback on customer-facing areas of your business? Think again. Social Media has empowered consumers to make their frustration well known – the impact of a negative experience communicated on these channels can be devastating given the importance of Social Media giants such as Facebook, Twitter and Yelp. Think about the high impact this can have for your business – either positive or negative.
How fabulous are the online shoe retailers like Zappos! I have heard many women speak directly to the value and benefits of not having to deal with the negative aspects of brick and mortar shoe shopping.
This was driven home when I read the Forbes article interviewing Tony C. Hsiech, the 34-year-old CEO [...]
It is a holiday weekend and I am sitting in my hotel room. The hotel is part of a major chain. This is kind of a busman’s holiday for me, since I really can’t shut down my brain when I observe and live the effects of bad customer service. Yet, my family needs [...]
I love seeing research stating that customer loyalty is being built on websites. Finally, companies are starting to exploit the value of this powerful sales, communications and relationship channel. Internet customer experience management is coming of age!
Companies need to think of delivering the best customer experience online as something they can control. After all, [...]
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