Rapid Franchise Growth: How to Maintain Control
Dan interviews Tracy Smith, Lead Franchise Coach of Dream Dinners, www.DreamDinners.com, a wildly successful chain of Fix & Freeze meal stores. Dream Dinners not only created a new category in the marketplace that is so successful that competitors now abound, they have also grown to a phenomenal 250 franchise stores since they started in 2002 with another 67 stores in development.
Part of this edition of Exec Insights covers the role that mystery shopping surveys, customer service evaluations and other tools and techniques have had in helping them to achieve a legendary reputation with their customers: 92% of their surveyed customers would recommend them to their friends and family!
Tracy discusses the challenges faced when launching a new consumer concept, building it through a franchise network, the pressures of rapid expansion and identifying key customer interaction management skills. This is what you will learn:
- Taking a New Offering from Concept to Rollout
- Franchisee Selection and Management
- Mining Mystery Shopping Intelligence for Guidance
- Realities of New Market Competition
- Finding the Competitive Niche
- Protecting the Quality Offering
- Monitoring for Compliance and Consistency
- The Consumer Experience and its Impact on Sales
RSS Entries