The Last Word: Customer Solutions Profit Ideas

Dan interviews Valerie Casares, Mercantile Systems President, on what makes a great mystery shopper and why that matters to your business results. Valerie discusses the attributes she looks for when hiring and training their mystery shoppers and why it is so important to getting reliable intelligence businesses can act upon for immediate gains. This is what you’ll learn:

• Checking the Checkers – accuracy is critical
• Getting the Right Shoppers – what fit matters
• Attributes of a Great Mystery Shopper – it’s not as easy as it seems
• Color Commentary -how the mystery shopper writes their report can make the difference between an “Ah Ha” insight and just another fact
• How Do You Know? – what to look for in your mystery shopping provider

 

 Great Mystery Shoppers and Why They Matter to Your Results [24:51m]: Play Now | Play in Popup | Download