Traditional customer research misses many critical interaction points with your customers. Mercantile Systems taps a database of over 100,000 surveyors who provide in-depth details of the customer experience — from first point of contact to loyalty connections.
Our Customer TouchPoint Research surveys provide insight into employee performance and use of appropriate selling techniques, as well as customer's overall satisfaction level with factors ranging from site atmosphere and cleanliness or product knowledge and pricing — through any or all distribution channels.
Read one of our Customer Research Case Studies
Our surveys can even be used for Compliance Auditing, ranging from health, safety and sales of age-restricted merchandise to minors to how well organizations serve vital ethnic, cross-cultural audiences.
"My stores serve a very diverse customer base. I had informal reports that some ethnic groups were not having the brand experience we promise and train our staff to deliver. Mercantile Systems helped me to identify exactly where the problems was so I could train and reprimand to eliminate the issues. I was also able to avoid any serious issues or complaints."
Read this Compliance Auditing Case Study
Learn more about additional solutions you might find useful:
