The Last Word is a blog conversation about the how and why of making each customer interaction more productive for your business and a more satisfying experience for your customer.
The Last Word will offer useful insight, ideas and occasionally contrarian points of view about how to transform your Customer TouchPoints into top & bottom line business growth.
The Last Word begins and ends with one premise: customer interaction points are the stepchildren of many businesses when they should be the prodigal son. Many businesses have starved this vital area of their operations.
July 19, 2008
July 12, 2008
June 27, 2008
June 12, 2008
May 27, 2008
